They can optimize your website (SEO) to get it ranked in first few top results in any search engines. - Reach audiences effectively through mailing lists and update them with latest information. - Sending out press release and articles on information or your new products to increase sales. - Using contests and various sales promotions methods to attract more visitors.
Being socially active in blogs or other social sites to get response on how customers are looking at certain products. Some big companies have their own email list marketing group of consultants but most of the other companies usually outsource to other marketing firms. These marketing firms not only help these companies do those online marketing promotions, they also help out in holding the reputation of these companies that they are helping for. They are holding an important role in the company.
Some say it's all about building relationships. Establishing a trust relationship with your potential online clients takes time however it is well worth the effort! If you have a great information product and want to get it out there, learn more about network marketing, email marketing, search engine optimization, search engine marketing, internet marketing, MLM and online marketing. Many names and so many great marketing techniques. Even if you hate the words, MLM, you're probably already doing network marketing.