The most popular budget increase was between 1% and 10%. 28% of companies do not plan to change their budget at all. The remaining 20% plan to reduce their marketing budget in 2019. Where are these marketing dollars going Respondents were asked which marketing channel was their top investment in 2018. Social media was the clear winner:
50% of all respondents said social media was their top marketing expense. Email and offline advertising were next, with around 20% each. For small Real Estate Photo Editing businesses, social media is even more important: 61% spent the most on the channel. This could be explained by the low cost of social media ads — Facebook ads can be purchased for as little as a dollar a day. The company's growth through investments in social media marketing is expected to continue in the future, as our survey indicates: