Compared with the C-end, the B-end purchase decision is very long. The B-end product purchase situations are roughly divided into three categories - direct repurchase, adjusted repurchase and new purchase. 1) Direct repurchase is the most common purchase situation and involves the least risk. When you need a new ballpoint pen, chances Fax List are your purchasing department won't re-evaluate potential suppliers' terms. Low-cost items like most office supplies are purchased on a regular basis. Most companies have some form of "approval list", which also shows that the disadvantage of B-end products is that it is difficult to develop the market, and the advantage is that it is not easy to pry customers away by other products.
Adjustment and repurchase means that the company intends to adjust the way to meet the existing demand. It may be to reduce costs or improve performance, but it may also be forced to change due to some new regulations. 3) Brand new Fax List purchases refer to the company having completely new requirements for products or services. In such purchasing situations, the lack of experience due to the first purchase often increases uncertainty and risk. The greater the cost and risk of a new task, the more people involved in the purchasing decision and the longer it takes to make the decision.
The ideal situation is to collect, examine and evaluate all available information and ultimately choose the best solution. Branding can Fax List speed up this decision-making process, especially when time is of the essence. In the case of direct repurchase, one procurement person is sufficient, while in the case of a new purchase, the procurement key person may include representatives from different levels and departments within the organization, as shown in the figure below.