Sprocket, which is linked with futureshop, has the following functions for EC sites. 1. Targeting can be set with detailed conditions based on various data such as the number of times a page is viewed, the number of times, the number of site visits, and the length of stay. According to the situation of the site visitor who has been targeted, conduct web service to lead to conversion. 2.
There is a high degree of freedom in creating scenarios to realize web customer service, and information presentation and coupon offers to Industry Email List eliminate anxiety about purchasing, such as displaying a shopping guide banner only for first-time visitors and displaying offers when adding products to the cart. etc. can be done in a timely manner. 3. In addition to actions within the company's EC site, it is possible to create customer service scenarios by combining insights derived from large amounts of data unique to external.
Collaboration such as DMP, realizing one-to-one web customer service. In addition, as of August 7, 2019, the list of solutions targeted for Sprocket's data linkage function is as follows. By strengthening the collaboration this time, it is possible to create customer service scenarios and web customer services tailored to customers by combining data linkage functions, targeting settings, and insights. As a result, it is possible to increase the number of repeaters on the EC site and cover the withdrawal of new customers at the time of purchase. -to-One communication could be implemented.