Frustrated with seemingly random, off-brand blue links when quality-checking your otherwise perfect email in Gmail? Was there. It is done. The good news? You haven't done anything wrong. Since 2017, Gmail automatically turns some of your copy, like email addresses, phone numbers, physical addresses, and times, into clickable items, sometimes turning them blue. And as the second most popular email client with over 30% of emails being opened, according to our data, you can't ignore Gmail. Despite what the blue links are and why, you need your email to look like it was approved. Or at least have the links on the mark. Luckily, deleting the default style isn't that difficult.
We'll walk you through how the blue links appear and what you can do to change them to match your email design. All while keeping links easy to use for your Gmail audience. Do your emails have blue links? Always know when email clients update their email rendering with Litmus Email Previews. Preview your emails in all popular email clients Image Masking Service and devices, including Gmail, and spot errors before you send them. Read more → Keep accessibility in mind First, it's important to remember that blue links serve an important purpose. They make it easier for your subscribers to take action on your email, for example, to jump to a location you've included or to quickly call you.
Both are great for usability and accessibility. blue links Yes, we also had blue links in our emails However, these automatic links can have the default style: underlined and blue. This can conflict with your email design and even make your email less accessible if the links are on a background color that doesn't contrast well with them. footer The blue link here is barely noticeable So, you'll want to keep the functionality of the link, but style it so it better matches your email design and is readable. The Anatomy of a Broken Email (2nd Edition) Warning: there are other culprits of a broken email Do email errors make you shiver? Blue links are just one of the ways your email can look broken. Dive deep into what can break your email and tips and tricks for staying loyal.