in the health sector that had grown using manual marketing processes. His digitization process and transition to inbound marketing began with the development of a buyer persona and an ideal customer profile. From there they were able to Clipping Path design a comprehensive inbound marketing strategy that included landing pages, blogs, email automation, social media programming, and forms, among other elements. All this helped them generate more than 5,000 leads per month, of which 2,000 were qualified for marketing. 13) Taco Bell This American fast food brand stands out for knowing how to adapt its presence on social
networks to the style and objectives of different countries. For example, in Chile and Guatemala it focuses on more marketing topics, while in Spain it focuses more on fueling the conversation with the community. All of this allows them to adapt their inbound marketing strategy to local needs without losing their global identity. examples of companies that use inbound marketing 14) American Express This credit card brand has been using social media since 2009, when it opened customer service channels on Facebook and Twitter. Today it has nearly 2.5 million fans on Facebook and has expanded its presence internationally and on other social networks such as LinkedIn,
Foursquare, YouTube and Google+. The keys to its success are based on adapting the corporate culture to new channels, offering content for both individual users and small businesses, and launching couponless offers. 15) Cyberclick Cyberclick 's inbound marketing strategy is an example that good free content pays. His bookstore is a source of resources for all those who work in digital marketing, who can take advantage of content in different formats, including templates, e books or webinars. These resources alternate between free and paid, as the former help drive the purchase of the latter and convert. examples of companies that use inbound marketing