Websites must be able to interface with previous generations of assistive technologies, as well as meet all current standards. Designed for assistive technologies: All elements of a website should have names, roles, and values that can be programmatically determined by screen readers and other assistive devices. Markup and status messages: Important text markup and status messages should be programmed to be accessible to screen readers, even if the message is not currently in focus.
Should small businesses be ADA compliant? Small businesses, most seasonal businesses, and religious institutions are legally exempt from most Title III requirements. A family sandwich shop isn't legally required to install a wheelchair ramp, and a local hardware store can't be sued for forgetting to individual email list put alt text on product photos on its website. Even so, it makes sense for even the smallest business with an online presence to think about ADA compliance. Being non-compliant means more than hard-to-read text and difficult navigation.
When essential elements like alt text on images and instructions for completing input fields are missing, customers may not be able to complete a purchase. Some older design features can even prevent those with screen-reading assistive technology from seeing your phone number and address. Being easily accessible online makes sense for almost any small store.