The professional networking site phone number list has long been an effective way for businesses - especially B2B companies - to connect with potential recruits, partners and, most importantly, customers. The best part? You don't have to pay for these connections.
Unfortunately, it looks like the golden days of phone number list marketing are coming to an end. With over 630 million members - including 303 million monthly active users - and the acquisition of Drawbridge by Microsoft (which bought phone number list in late 2016) to develop phone number list Marketing Solutions product, the network now seems actively focus on growth. And that means marketers are going to have to revise their strategies for the platform.
Facebook is basically an ad network for brands now, and while phone number list isn't there yet, it's definitely moving in a paid direction. We plan to take advantage of the last bit of organic reach phone number list has to offer before it's gone, and you should too. We've helped Fortune 500 companies, VC-backed startups, and businesses like yours grow revenue faster . Get a free consultation.
The Evolution of the Phone Number List Algorithm
Initially, phone number list algorithm favored text messages and articles, then when users started uploading videos, the algorithm changed, just like Facebook did when they started promoting native video. Engagement also became an important factor, as posts from business influencers began to appear more frequently than those from lesser-known professionals. This led to some complaints that power phone number list users cluttered feeds, and smaller brands and individuals struggled to see their posts.
Then, in late 2018, phone number list changed the way engagements were rated, evaluating what each “like” would actually mean to the user. For example, a "like" wouldn't mean much to Bill Gates or Richard Branson, but it would mean something completely different to someone with only a few hundred connections. This led to a slight decrease in Power Users in the stream, and a few more actual connections from a user to appear.
Organic reach decreases on phone number list
It's not just your phone number list connections and business influencers competing for feed space. Professional ads and internal phone number list ads have slowly increased in feed over time. And it paid off for Microsoft – their latest earnings report cited phone number list as a key driver of their 12% revenue growth.
In phone number list case, the network prioritized releasing new types of content to encourage members to use the app and website more frequently. As users get more engagement and subscribers, they have more incentive to come back. Once phone number list has enough people logging in every day and creating content, they have a vehicle for monetization. And like Facebook, they're starting to limit that reach in the hope that users will pay for it.