On October 11, 2018, I received a phone call and found out that Classy Brain (my business) was in an existential crisis. The end was near - Google was after me. The future looked bleak. My clients were leaving me one by one. I had to lay off employees, close Norway Phone Number List my doors, and “shut down” my location in Moz Local. My silver lining: "Maybe I'll go work for Joy Hawkins?" That's a big if. I doubt she wants to risk a bad life like me. According to the bot, I have problems with Google: "Your Google listing has been flagged for deletion. It does not meet Google standards and AT RISK." Awesome. Sundar Pichai probably has a “Wanted” photo of me hanging in his office in Mountain View right now. There was no way Joy, or anyone else for that matter, was hiring me. The Norway Phone Number List call then said, "Press 1 to be connected to Google Certified Computing Support." Google IT support? Perhaps I could plead my cause to them: “It is a mistake! I am innocent, my file should not be suspended! " If I just pressed 1, I might be able to skip the google font. I pressed 1. Digital Marketing Knowledge Gaps: 'The Market for Lemons' There is a knowledge gap between buyers and sellers in digital marketing.
Aaron Wall of SEOBook pointed this out in 2011. His company, SEOBook, created an infographic outlining the parallels between the SEO market and Nobel Laureate George Ackerloff's 1970 paper, “The Market for Lemons.” Ackerloff's article states that Norway Phone Number List when there is a significant knowledge gap between a seller and a buyer in an industry, the seller will take advantage of the buyer's lack of knowledge. Nowhere is this more notorious than the used car Norway Phone Number List market (hence the use of the word “lemon”). According to SEOBook, the SEO market is no different. SEOBook's infographic, created in 2011, remains true to this day.
Digital marketing, search engine optimization (SEO) in particular, hasn't gotten any easier. With every update to Google's terms of service, change in SEO strategy, and new legislation passed, this knowledge gap only grows and grows every day. What we Norway Phone Number List know as digital marketers versus what high street businesses know are two completely different things. I wouldn't call this just a schism between digital marketing companies and local businesses. Sometimes these knowledge gaps exist within digital marketing companies and occur across departments, especially Norway Phone Number List sales and SEO development.